{"id":3685,"date":"2020-12-23T03:28:30","date_gmt":"2020-12-23T00:28:30","guid":{"rendered":"http:\/\/data-stars.com\/pmo-for-government-efficiency-case-studies-by-pmi-2\/"},"modified":"2023-12-15T23:16:28","modified_gmt":"2023-12-15T20:16:28","slug":"digital-transformation-in-tourism","status":"publish","type":"post","link":"https:\/\/gpm-suite.com\/?p=3685","title":{"rendered":"Digital Transformation in Tourism"},"content":{"rendered":"
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Digital Transformation<\/span>Digital Transformation in Tourism<\/span><\/span><\/h1><\/header>
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A Helicopter View<\/strong><\/h4>\n

As per United Nations-World Tourism Organization (UNWTO<\/a>)<\/strong>; Technologies are emerging, disrupting and affecting our lives in ways that indicate we are at the beginning of a Fourth Industrial Revolution, a new era in which digitalization builds and impacts societies in new and often unanticipated ways. It is worthwhile considering exactly what kind of shifts we are experiencing and how we can ensure, collectively and individually, that this revolution creates benefits for all.\"\"<\/p>\n

Tourism was one of the first sectors to digitalize business processes on a global scale, bringing flight and hotel booking online to become a digital pioneer. As information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms. A digitalized tourism sector must innovate and generate new business opportunities to ensure the continued competitiveness, growth and sustainable development of the sector. The ultimate goal is to make a solid contribution to achieving the Sustainable Development Goals of the United Nations and the global development community.<\/p>\n

(Source: United Nation World Tourism Organization (UNWTO<\/a>))<\/p>\n

Digital Transformation & SDGs<\/strong><\/h3>\n

\"\"Digitalization is expected to continue propelling the travel experience on its trajectory towards becoming more seamless, frictionless, and high quality and in a way that contributes to the Sustainable Development Goals (SDGs) of the United Nations. The use of technologies including the \u2018Internet of Things\u2019, location-based services, artificial intelligence, augmented and virtual reality, and blockchain technology (see definitions below) has resulted in a tourism offer that is more attractive, efficient, inclusive, and economically, socially and environmentally sustainable than its predecessor. It has also facilitated innovation and rethinking of processes, with a view to tackling challenges such as seasonality and overcrowding and developing smarter destinations. Digitalization has a positive environmental impact and can yet have a greater one, with innovations in manufacturing, smart assets and efficient use of resources contributing to a more sustainable industry footprint. (Source: UNWTO)<\/p>\n

Tourism in Digital ERA<\/strong><\/h3>\n

(Source: Tourism in the Digital ERA, Tanaya Majumder, 2019 | ISSN: 2581-964X)<\/p>\n

Digital innovation in the contemporary era of global capitalism has successfully changed the ecosystem of many industries. Tourism industry is one of the industries in which digitalization has left no stone unturned. With increased digitalization, literally in every field of life, the travel experience has a complete radical shift from what it was a few decades ago. Technological inventions and innovations have made travel affordable, accessible and convenient. Different age group of people with different tastes and preference are feeling more satisfied today with digital tourism like never before. Indians also are not lagging behind in utilizing the digital platform to enhance their travel experience. ICT\u2019s pragmatic move in developing the 4C model of digital transformation has revolutionized business activities in different industries. This model of digital transformation helps to:<\/p>\n

The 4C model<\/strong> thus enhances the operational efficiency of the business by reducing cost of maintaining field staffs for information collection and also encourages rapid business invention and innovation towards delivery of new services by maintaining a dynamic pool of real-time information.<\/p>\n